It’s been nine months since our last blog post. Many of you are wondering what we’ve been doing. Nine months ago we posted on our blog about using Facebook Custom Audiences & MailChimp to counter declining open rates as a result of the Gmail Promotional Tabs update. Nine months is a long time, especially in the startup world. So where are we today?
Today, we have four integrations in place with some superb email service providers. We started this email retargeting journey with a single MailChimp integration and now we’re servicing customers of Constant Contact, Campaign Monitor, and most recently HubSpot. We’re working with some great customers that range from retail to professional associations to agencies. We have gathered a ton of data in the process - tens of millions of audience members synced from email lists and email campaign events and hundreds of millions of ad impressions targeting those users. And wouldn’t you know it, we’re seeing email retargeting through custom audiences on Facebook for what it is - a huge opportunity for anyone (really everyone) that sends email.
Here’s what we’ve learned so far:
We believe what we’re building is the future product of email marketers (who may need to rebrand themselves as multichannel marketers) and we’re going to take email marketing multichannel. Soon, first party campaigns will not just be email, but email + Facebook, email + Twitter, or email + insert social network. By doing this marketers will be able to easily boost their email campaign on a social platform that vibes best with their customers - all from a single platform.
We rebuilt our ad creation process to make it quick and easy to complement each email campaign sent with a GoChime campaign. We’re doubling down on integrations with email service providers (expect two new offerings in the near future along with two experimental integrations). If we don’t offer an integration with your ESP, shoot us a note here and let’s hop on the phone. We’re already testing on Twitter. And we can’t wait for LinkedIn to release their own custom audience targeting so that b2b marketers can get even higher match rates than they are seeing on Facebook and Twitter.
These past nine months have been a rollercoaster of emotions, but I wouldn’t trade them for anything. It’s taken blood, sweat, tears, coffee, beer, reduced sleep, countless phone calls, several nerve-racking meetings, more coffee, more sweat, at least one Rocky montage viewing, pleading, excitement, disappointment, excitement again - all the things that make you feel alive, all attributable to the team’s dogged persistence. It won’t take us nine months to check in with you again so expect to hear more from us more frequently in the near future.
It feels good to be back. Feel free to say hello to the team here : )